City Councilmembers Propose $100,000 Fine For 'Hideous' LED Billboard Boats

 

By Jake Offenhartz

The allegedly illegal, unquestionably irritating LED billboard seen floating through NYC's waterways in recent months could soon incur a much steeper fine from the city — assuming, that is, authorities ever get around to enforcing the law the advertising company is believed to be violating.

The controversial barge was first spotted in the city's rivers in October, and has since attracted plenty of scorn from New Yorkers partial to a waterfront view that does not include an aggressively bright, 60-foot screen blaring ads for beer and private helicopter rides. After the Mayor's Office deemed it "hideous" earlier this year, the Law Department sent a letter to the company behind the boat, Ballyhoo Media, giving them a two-week deadline to demonstrate compliance with a local zoning resolution that prohibits advertising on local waterways

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