By S. Bryn Austin
Admittedly, I do not have my finger anywhere near the pulse of pop culture. I just figure if there’s anything I really need to know going viral through social media, my grad students will let me know. Maybe not the most reliable way for a scientist to gather data, I know, but it seems to be working. This week, it’s actually taught me an important lesson that I never learned through all my years of public health training: Celebrity takedowns of pseudoscience beat a mountain of data every time.
Case in point: In just a few months of shrewdly crafted social media posts, “The Good Place” star Jameela Jamil has opened the eyes of millions around the globe to the corrupt and deceptive detox tea market. Arguably, she’s done this more efficiently and expeditiously than a quarter century of well-intentioned but utterly unglamorous communications from the federal Food and Drug Administration (FDA).