Two city council members proposed a $100,000 fine to any firm operating an advertising barge in New York City's waters.
Mark Levine and Justin Brennan oppose the vessel that displays a 20-foot by 60-foot double-sided electronic sign while floating up and down the east river and now they have gained the support of Mayor Bill de Blasio.
"I think it's an affront to the people of this city. I think it is polluting our visual environment," the mayor says. "We don't need more pollution of our visual environment. There's enough out there as it is. But, also, it's dangerous."
He feels that the LED billboard barges distract drivers and cyclists on nearby highways and notes the city has even sued the barge sign operator in federal court.