There’s a new type of billboard taking over New York City waterways, and one councilman is trying to stop it.
Councilman Mark Levine says ad companies are breaking the law with what have become known as “billboard boats.”
“Massive, utterly massive video billboards that are cluttering what should be a beautiful landscape,” Levine said.
Fines of up to $25,000 per day have been issued to the companies that have put the boats on the East River, Hudson River and in New York Harbor.
That fine, says Levine, is too low: “Companies are flouting this law because they’re making money hand over fist. And we’re proposing to increase the fines to a level that would simply make it unsustainable for them to continue to operate.”