How Much Longer Is That Floating Billboard Going to Ruin My View?

By Michael Gold

In a metropolis replete with bright lights, innumerable signs and an overwhelming blitz of advertising, the views along the Hudson and East Rivers have offered a slice of aquatic Zen for New Yorkers.

So unsurprisingly, the sight of a 1,200-square-foot electronic billboard sailing along Manhattan in October produced countless eye rolls and gripes, numerous tweets and considerable frustration.

Now months later, New York City has filed a lawsuit seeking to stop the company that operates the billboards from sailing its ad-bearing barges. But the company, Ballyhoo Media, says it plans to keep its boats afloat.

Read the full article here.

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